June 2020

What IS Augmented Reality?

Augmented Reality (AR) is an interactive experience in which digital information enhances your real-world experience in real-time. Think of looking out at the world, through a headset and seeing words overlaying your surroundings telling you about what you see. You can even experience it on your smartphone or television. The NFL uses AR when they project the moving first-down line over the real-world game.  

In airports or large office buildings, with the help of beacons, you could use an AR map, looking through your phone as arrows are overlaid onto your path. Virtual shopping, with the help of AR, allows you to scan a space and place virtual furniture in the digital image of the room to try before you buy.  

Another exciting application for AR is healthcare. Medical students can train in AR, and surgeons can practice and plan procedures. A multitude of professions can use AR to make new employee training more effective and efficient. Technicians can use AR overlays on real equipment to help them with repairs. 

AR, like many technologies, has been pioneered in gaming, but the real-world application for it goes way beyond that into an exciting era in which it can truly augment our abilities to work and work well.  

Black Lives Matter
Equality Through Solidarity

Businesses are finding their moral footing after the shock of George Floyd’s death at the hands of a police officer. The question is, how can we channel this climate of fear and outrage into positive change?
Dell encourages employees to join their Black Networking Alliance ERG in a moment of reflection and recognition. AT&T CEO Randall Stephenson said companies need to implement policy changes with racial justice at the forefront. UT coach Tom Herman said we can’t continue to celebrate athletes of color during a game and deny them the same respect off the field. Artists like Beyoncé are encouraging people to educate themselves on racial inequality and to speak out.
Designers tell the human story. Graphics, mapping and data visualization play a pivotal role in messaging. For a digital-era movement, communication design and technology can reach across boundaries and help people act: meet, donate, understand or spread awareness.
The American Institute of Graphic Arts has a list of donation links, links to black designers and design studios, and to services for social justice. Designers can use their platforms to convert people to a common cause because good design makes your choices clear.