You shop online a lot; we all do — all two billion of us and counting, according to data from 2020. The convenience of ordering a pair of shoes, a sofa or a new laptop from your living room beats driving to multiple stores to compare prices before finally making a purchase. The downside? You can’t see how those shoes look on your feet before you buy them or whether that couch would work, in blue, in your space. Is a 15-inch screen laptop big enough for your purposes? You have to imagine it, and if you’re wrong, you return, exchange and wait all over again. Existing augmented reality (AR) technology can help with that.
AR Catalog Images in 3D
KAR, Kaalo’s augmented reality app, lets you view catalog images in 3-D. You can rotate the product, explode its parts, explore what it would look like in various colors or with different materials or features. You can try those shoes on, virtually, and see whether you like them better on your feet in red or black. Project that sofa into your living room and see if it works with your current coffee table. Take the image of your potential new computer and rotate it, take it apart and explore all of its features in three dimensions. When you decide, KAR includes a “buy” button taking you directly to a secure e-commerce platform to make your purchase seamless.
What Kaalo’s AR App Can Do
KAR can apply this augmented reality technology to…
- shopping
- remodeling
- demos
- presentations
Interactive print technology, using augmented reality, brings static print to life in brochures, packaging and point-of-sale terminals with animations, audio, video and infographics — fully animated, three-dimensional details you can’t get from traditional print marketing. How cool is that? Stay tuned for more Kaalo AR posts coming soon.
