Taking Technology to the Under-Served

How do you create a digital experience for people who have never used computerized services before? Designing a user experience for a population with literacy, language and technology barriers is formidable; the normal assumptions of UI/UX (wireframing, storyboarding, iconography, infographics) do not apply. But this is exactly what Forbes Xpress, with Kaalo’s design help, has sought to do.
Forbes Xpress is a payment network rolling out all over India, including tier-three towns and villages. Offering digital services like money transfers, bill payments, ticketing and mobile phone recharging, we are taking technology to under-served populations.
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