Super cool seeing the reactions of SXSW attendees when they played around with the Kaalo Charm 3D interactive messaging app. Here is a Dell laptop being displayed in an exhibition setting. Users were fascinated by how real it was and could not stop giving us ideas of all the possibilities they saw in this technology. It was very reassuring.
Contact Kaalo if you want to spend less and reach a broader audience by sending 3D interactive AR exhibits in a message.
Kaalo in SXSW 2023 was well received by many that tried the 3D interactive messaging tool – Charm. Here is Messi as a 3D message. One among a bunch of experiences showcased.
Contact Kaalo for more information. You can send personalized 3D promotional content, 3D advertising, or anything you wish as a 3D interactive message.
Primary takeaway from SXSW 2023 – designers will be at the epicenter of the inevitable world of AI and XR. Design is the interaction of humans with the world around us. It is all encompassing and has existed since civilization. The design toolbox changes with context and environment but the essence of design does not change. The essence being – the ability to understand the necessary workflow required and the skill to create an experience that satisfies an intended purpose. SXSW has been a showcase of top of mind technologies and trends. Around 18k attendees and over 350 sessions curated from the global community and spanning the world’s of tech, film, music, and beyond, each of which ignite conversation and collaboration. It’s no secret that AI and XR is going to radically change the way humans live. It’s imminent. A large number of sessions and exhibits arrested to this projection summarizing that the industry is obviously unsure and is making every effort to rapidly align and strategize. The uncertainty of what AI will replace, assist, or completely redefine is very concerning. Content creation, ownership, regulation, security, and consumption are complex areas that will see significant changes. Education, medicine, military and all lifestyle verticals will undergo a revolution. This is going to be a series of posts to actually dig into the details but what is very clear is that the context of our environment is radically changing once again. New workflows, new experiences, new tools, new channels and delivery mechanisms, new consumption styles and expectations – all these define our new context. Humans who are trained to understand this uncertain new context and deliver experiences in them are “designers”. Designers will be more in demand in this new context than ever before. In fact designers will have to do the heavy lifting of teaching the industry and handhold corporations in navigating this unclear path forward. #design#ai#sxsw2023#kaalo
SXSW 2023 in Austin, TX is a true eye opener for those interested in the latest and greatest in technology, media and music. The insights, trends and industry nuances outline the incredibly complex and thought provoking future. AI, OpenAI, LLM, ChatGPT, XR, AR, and a ton of fascinating technologies that are being diagnosed and debated. Here are snapshots of some super cool talks from Amy Webb (Future Today Institute), Ryan Gilbert (Patagonia), Kevin Kelly (Wired), Kevin Systrom (Instagram/Artifact), John Maeda (Microsoft). What is reassuring is that Kaalo’s AR and XR offerings are aligned with industry demands. Kaalo will share more in the days to come. Please stay tuned. For now here is the link where you can see a lot of the recorded presentations. https://www.sxsw.com/
“Did you know that I can view the contents in a box in 3D with or without the box in front of me? Hi! I am Lucas. The KARMA app takes the “out-of-box-experience” to a whole new level. I can preview the assembled product, the individual components, exploded views with detailed specifications, and much more just by pointing my phone to a surface. Now I can explore my purchase before it arrives and learn how it all goes together without fear or anxiety. Whether I am shopping online or at a retail store – KARMA takes the guesswork out of what’s in the box. I am a happy customer. Contact Kaalo and check it out.” Meet Lucas. He, like many of us, buys products online and companies expect him to assemble parts together when the box arrives. The out-of-box experience is usually complicated and overwhelming. Not any more. Point your phone to any package and see the contents of the box, the assembly and user interface all in 3D animations, infographics, video and audio. Even after you have recycled your package, this AR information is available to you anytime on demand. KARMA will soon become the standard for OOBE across all products. Whether you are assembling your Ikea furniture, installing appliances or buying a new laptop – you need not worry about how it all comes together. 😊 KARMA OOBE advantages: 1. Instant – works with or without the product package. 2. Accurate instructions – infographics and animations vetted by brand. 3. Easy to use – designed for all age groups with no prior experience. 4. Multilingual – available in multiple languages and with voiceover. 5. Ubiquitous – anybody with a phone has access to KARMA’s full functionality. No AR glasses or headgear needed.
Does your sales, marketing and OOBE team know about KARMA? Ask them to contact Kaalo at [email protected] 805.630.8267
“Did you know that I can repair my laptop all by myself? Hi! I am Emily. The KARMA app gives me step-by-step augmented reality instructions on my device. That means all I need to do is to follow simple animated infographics using nothing but my phone. I put my phone down to perform the task while it shows me a reference video. That’s it. No more pdf user manuals and irrelevant YouTube videos. Contact Kaalo and check it out.”
Meet Emily. She is not technically savvy nor a DIY pro. She needs to fix her laptop so she downloads the KARMA app (Kaalo AR Manuals) and points the phone to her device. The app does the rest. It identifies her laptop and pops up the specific procedure she needs. That simple.
KARMA will soon replace the need for any product user manual. Whether it is installing IKEA furniture, assembling a Dyson vacuum cleaner or replacing a car battery – Emily now has an informed assistant with her, always. 😊
KARMA benefits:
1. Instant identification – no more searching voluminous documents.
2. Accurate instructions – infographics animated on your device.
3. Easy to use – designed for all age groups with no prior experience.
4. On demand – anytime, anywhere point-and-DIY
5. Only what you need – you are not burdened with redundant information.
6. Ubiquitous – anybody with a phone has access to KARMA’s full functionality. No AR glasses or headgear required.
Does your Services leadership know about KARMA? Ask them to contact Kaalo at [email protected] 805.630.8267
KARMA – Kaalo Augmented Reality Manuals is launching soon. Just point your phone to a product and its user manual will pop up in 3D. Quick Start Guides, Product Specifications, Installation step-by-step, Out-of-box-experience (OOBE) and much much more. One app, one portal for all user manuals. Coming soon. Stay tuned.
The Kaalo Studio on RM2222 Austin Texas is still in progress. The City of Austin is overwhelmed and understaffed to keep up with the speed of development. Permits are taking forever and Covid did not help at all. Delays are painful but the vision is steadfast – this 5 acre live, work, play space is being pursued without compromising on its ecofriendly, modern and innovative design. #KaaloStudio#LiveWorkPlay#AustinTexas#Design#TechnologyPark#DesignCommunity
How did Kaalo morph into a technology and design company? A classic Industrial Design team from the early 1990s with an open mind to the changing times and complicated client needs. Hardware design was not enough with the world of software taking over. Kaalo embraced software design and development to offer comprehensive solutions to clients. It was the explosion of social media, gaming and the virtual space that changed the face of product experiences and customer expectations. Kaalo got ahead of this macro trend back in 2017 by using Industrial Design techniques to Augmented Reality and Virtual Reality for solutions that served real world business needs. In 2020, when Covid hit, Kaalo’s remote AR based technical support solution was a “must have” for our clients. Now in 2023, Kaalo is recognized as one of the top AR companies offering a wide range of well designed, robust, secure solutions for a variety of industries including Electronics, Housewares, Retail, Health and Education.
