Kaalo's augmented reality (AR) app lets you view catalog images in 3D. Take the image of your potential new computer and rotate it, take it apart and explore.
AR headset technology is still impractical for widespread use. As a realistic avenue, companies have been beefing up the AR capabilities of their phones.
Industrial designers are a natural fit for augmented reality interactions that require knowledge of the product and the ability to intuit what the user needs.
While Microsoft has secured a coveted government contract, Apple is focusing on the private sector. Apple has dabbled in augmented reality for two decades...